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Insights, case studies, industry news and updates from the expert teams at The Youex Company
About
At The Youex Company (TYC), we transform startup ideas into user-centered, market-ready businesses by blending behavioral insights, UX writing, and design strategy into every stage of product development.
We believe that success starts not with building a product but with understanding who we are building for. We go beyond visuals; helping startups and businesses validate their ideas, create intuitive user journeys, craft impactful product narratives, and launch businesses that resonate with real users.
Vision
To be the trusted UX innovation and validation partner for product teams and businesses across Africa and the global market.
Mission
To promote product and business success by combining African ingenuity and research expertise with global UX excellence
UX Fun Facts
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The human brain processes images in as little as 13 milliseconds! Visually appealing interfaces are crucial
50
Users form an opinion about a website in just 50 milliseconds! First impressions matter in the digital world
9000
The world's oldest chewing gum is over 9,000 years old! Great designs endure the test of time
We have really enjoyed collaborating with the team at Youex on many projects over the years. They are highly creative, responsive and a delight to work with. Thank you for your consistent delivery.
We needed a timely audit of the work of an external development team before the launch of our new website. The Youex team was fast and efficient with insightful recommendations. I am grateful.